Day One

Due to hazardous conditions in Kenya, my original plan of traveling there was sadly cancelled within days of my departure. Fortunately, another opportunity of interning for Torrey Olins, Director of Communications and Marketing at Sage Hill School, opened up for me. While working with her today, I gained an interesting perspective on marketing and advertising for the school I've been attending for the past four years. After grasping an overview of Mrs. Olins' role at Sage, I was really able to understand what her job entails and what factors contribute to the marketing of Sage Hill. Today, I started off by reading through the Spring at Sage blog posts and pulled out pictures that reflected their experiences so far. These photos were later displayed on Facebook, updating everyone who follows the Sage Hill School page.


For purposes of rebuilding the school's website, I shadowed Mrs. Olins in a teleconference with the website provider, Whipple Hill. While learning about some of the latest capabilities for the site, my mind immediately opened to new features they could incorporate to lure in anyone who stumbles upon the site. After the conference, I did my own research on both the Sage website as well as other private school's, and came up with some commentary for improvements. I also reviewed the current Sage Hill infographic and provided feedback regarding further enhancement.


I was introduced to a new social network service called Storify. Storify enables a user to create stories or news feeds by linking together posts from media such as Twitter, Facebook, and Instagram. I spent some time on this site learning about it's functions and wondering if it will be useful for Sage events. More discussion about this network will be taking place in the next few days.


A major project I was given today, that will be worked on throughout my time as an intern, is creating the Head of School Blog book. This book will include all of Mr. McNeill's 2013-2014 blog posts along with many pictures highlighting this past year. I went through the photos taken at main events over the year and chose the ones that were most relevant to Mr. McNeill's blog posts. I decided use Mixbook to create this book, and had fun exploring the features the program offers.

I look forward to working more with Mrs. Olins and I am thrilled to have been given this amazing opportunity so last minute!